Web & App Measurement is a comprehensive service that tracks and analyzes user interactions across websites and mobile apps to provide deep insights for optimizing digital performance.
It enables real-time analysis of user behavior, improves marketing and engagement strategies, drives higher conversions, and supports continuous performance improvement—leading to smarter business decisions and increased ROI.
Unlike basic analytics, this approach combines precise end-to-end tracking (including Adjust integration), unified cross-platform analytics, and actionable recommendations—delivering deeper, more data-driven insights and optimization for both web and app experiences.