Search Ads 360 (SA360) is a unified platform that enables advertisers to manage, optimize, and report on search marketing campaigns across multiple search engines (such as Google and Bing) from a single interface.
It streamlines multi-engine campaign management, increases efficiency with automated bid strategies and rule-based actions, delivers cohesive insights with consolidated reporting, and empowers smarter optimization for higher ROI and consistent performance.
Unlike using separate tools for each search engine, SA360 centralizes all activity, offers advanced analytics and cross-engine optimization, supports automation, and provides unified attribution and scenario planning—ensuring more coordinated, effective, and scalable search marketing.