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Marketing Mix Modelling

Marketing Mix Modeling with Google Meridian analyzes all channels to optimize budgets, forecast performance, and maximize ROI.With real-time insights and SEM’s expertise, it delivers smarter, future-ready strategies.
What
Marketing Mix Modeling (MMM) with Google Meridian is a data-driven approach that analyzes the effectiveness of all marketing channels—both online and offline—to optimize budget allocation and maximize marketing ROI. Meridian is an open-source tool that enables real-time, predictive, and personalized analysis for marketing strategies.
Benefit
It allows you to identify which channels and tactics deliver the best results, optimize budget allocation, forecast future campaign performance, and measure the impact of both media and non-media factors (like promotions). With expert implementation and continuous optimization, MMM helps increase marketing efficiency, deliver higher returns, and support proactive, evidence-based decision-making.
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Differentiate
Unlike traditional reporting or basic analytics, Meridian-powered MMM provides a unified view across all channels, incorporates real-time and predictive insights, and allows for customized, incremental, and sector-specific analysis. With the expert support of SEM’s experienced analytics team, clients benefit from deep industry expertise, seamless data integration, and ongoing strategic consultation—enabling superior, future-ready marketing strategies tailored to sectors such as Investment, Retail, and FMCG.