Google Analytics 360 is an enterprise-level analytics platform that provides advanced data collection, deep segmentation, and seamless integrations to deliver in-depth insights across all digital touchpoints.
It enables comprehensive tracking of user behavior, precise marketing attribution, AI-powered predictive insights, and real-time reporting—empowering organizations to make data-driven decisions, optimize campaigns, and drive sustainable growth.
Unlike standard analytics tools, Google Analytics 360 offers scalable, cross-platform tracking, customizable audience segmentation, robust integrations with the entire Google Marketing Platform, and enterprise-grade reporting—delivering more powerful, actionable intelligence for large and complex organizations.