Customer Lifetime Value (CLTV) Estimation uses predictive modeling to measure the total future revenue each customer is expected to bring to your business throughout their relationship.
It helps optimize marketing and acquisition costs, improves allocation of resources and budgets, enhances retention of valuable customers, supports data-driven, long-term strategic decisions, and enables early identification and nurturing of high-potential customer segments.
Unlike standard calculations based only on past averages, this approach leverages a comprehensive range of data—including purchase frequency, order value, tenure, churn risk, and future spend—for far more accurate and actionable CLTV predictions, empowering smarter investment and growth strategies.