Conversion Rate Optimization (CRO) is a data-driven process to improve websites and apps, making user journeys more effective and increasing the percentage of visitors who become customers.
CRO increases conversions, enhances user experience, reduces friction, boosts engagement and retention, and drives sustainable revenue growth through continuous testing and refinement.
Unlike basic website updates, this approach uses in-depth user behavior analysis, heatmaps, systematic A/B and usability testing, and holistic strategy—delivering tailored, proven improvements for long-term business impact.