Cases
Migros Hemen x TikTok: A Success Story
Challenge:The primary objective for Migros Hemen was to acquire new customers more efficiently. The specific goal was to significantly decrease the Cost Per First Time Purchase (FTP) while driving higher user acquisition on the platform.
3.9x
Higher Hemen FTP
57%
Lower Cost Per FTP
1.6x
Higher Hemen ROAS
Approach:Migros utilized TikTok’s TTCX (TikTok Creative Exchange) and NetNew packages, focusing on a three-pillar strategy: Media: Leveraging TikTok’s algorithm to specifically target and engage users to lower the cost per first order. Creative: Producing TikTok-native content that highlighted fast delivery through current trends, making the ads feel fun, useful, and highly relevant. Measurement: Linking TikTok trends directly to performance metrics to ensure creative effectiveness.
Partnering with SEM:In collaboration with the SEM Digital Team, MigrosOne moved away from standard “Business As Usual” (BAU) content. They implemented innovative creative strategies and captivating storytelling powered by a TikTok-native content strategy, which proved to be the turning point in exceeding their campaign expectations.
Results:The campaign delivered exceptional performance across all key metrics:3.9x higher Migros Hemen First Time Purchases (FTP).57% reduction in Cost Per First Time Purchase.1.6x higher Return on Ad Spend (ROAS) compared to previous benchmarks.