Cases
LC Waikiki: Bridging Brand Building and Incremental Sales via Demand Gen
Challenge:LC Waikiki, a ready-to-wear fashion giant, consistently invests in brand-building but needed to demonstrate the tangible impact of these efforts on actual sales. The launch of their new denim line served as a primary opportunity to measure and showcase how brand awareness translates into sales success.
Decrease in session costs.
23%
188%
Increase in website sessions.
4%
Improvement in ROI (Return on Investment).
Approach:The company strategically implemented a Demand Gen campaign to drive high-quality traffic to their website for the denim collection. Their strategy included: Developing high-quality creatives in both image and video formats with excellent ad strength. Utilizing custom intent audiences to target users specifically seeking denim products. Optimizing bids for add-to-cart conversions to ensure high-quality sessions and maximize sales outcomes.
Partnering with SEM:LC Waikiki collaborated with the agency SEM, which provided support in strategy development, audience segmentation, and campaign optimization. This partnership focused on improving traffic costs and strengthening communication by integrating the Demand Gen campaign into the denim launch.
The campaign successfully grew online sales and achieved the following performance metrics: 188% increase in website sessions. 23% decrease in session costs. 4% improvement in ROI (Return on Investment).Results: