Cases
Beymen Boosts Conversion Value by 108% with AI Max for Search
Challenge: As a leading luxury retailer, Beymen needed to increase conversions and drive sustainable revenue growth while maintaining a stable return on ad spend (ROAS). Reaching the right audience at the right time was essential due to the complex consumer behavior found in premium categories.
107%
Increase in conversions
108%
conversion value
24%
ROAS increase driven by AI Max search terms
Approach:Beymen adopted Google’s AI Max solution with the core objective of generating more conversions while strictly maintaining a consistent ROAS. The company tested the Target ROAS bidding strategy across more than ten brand and generic campaigns. This approach utilized search term matching, text customization, and final URL expansion to efficiently engage the right customers.
Partnering with SEM:The agency SEM partnered with Beymen to select multiple categories for the test and execute the overall strategy.
Results:Beymen achieved a 108% increase in conversion value and a 107% increase in conversions across more than ten campaigns. The strategy successfully maintained a stable ROAS throughout the process. Search terms identified specifically by AI Max yielded a ROAS that was 24% higher than the campaign average. Following these results, Beymen plans to scale this strategy to additional categories to drive further sustainable growth.