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Adjust’s SKAN solutions propel LC Waikiki to optimized ROAS and CPI
Challenge:The LC Waikiki and SEM teams faced significant difficulties with SKAdNetwork (SKAN) revenue mapping—specifically, aligning their revenue signals within Apple’s conversion value framework. The lack of clarity in iOS data threatened the effectiveness of the hyper-localized, innovative marketing techniques they had refined over the years. The team needed to overcome data obscurity and implement new processes to maximize insights without compromising campaign performance.
15.9x
Higher ROAS
96.1%
Lower CPI
Approach:The team implemented a data-driven strategy by adopting Adjust’s Conversion Hub to streamline their SKAN approach. Key elements of this strategy included: Data Modeling: Leveraging historical data, machine learning, and variables such as 2023 sales, product-specific trends, seasonality, and local inflation rates to create a customized conversion value schema. Targeting & Visualization: Utilizing Audience Builder to create segments based on aggregated SKAN data and using the Datascape dashboard for real-time, granular visibility across all advertising channels. Holistic Optimization: Beyond solving SKAN-specific issues, the team integrated multiple Adjust tools to gain a comprehensive view of campaign performance and streamline their global marketing workflows.
Partnering with SEM: LC Waikiki worked closely with their digital marketing partner, SEM, to bridge the gap between advanced technology and strategic execution. SEM provided growth consultancy and advanced data analytics expertise, ensuring that Adjust’s technical solutions were translated into actionable marketing strategies. Their collaboration focused on meticulous analysis and robust modeling, which allowed the team to unearth invaluable insights and drive campaigns to new levels of efficiency.
Results:The partnership led to a transformative impact on LC Waikiki’s mobile marketing performance and cost efficiency: ROAS (Return on Ad Spend): Achieved a 15.9x increase in overall ROAS following the implementation of Adjust solutions. CPI (Cost Per Install): Optimized and reduced overall CPI by -96.1%. Operational Success: The team unlocked the ability to accurately attribute revenue, forecast income more effectively, and identify high-performing channels to allocate marketing budgets with precision.