App Store Optimization (ASO) is a set of strategies to improve your app’s visibility, discoverability, and appeal within app stores, aiming to boost organic downloads and user engagement.
ASO increases app downloads, enhances user retention and satisfaction, improves app rankings, and drives sustainable organic growth—helping your app reach the right audience while maximizing revenue and performance.
Unlike basic listing updates or relying on paid ads, expert ASO combines keyword research, visual enhancements, user feedback management, and competitor analysis for a data-driven, continuously optimized approach that delivers lasting results and a stronger app store presence.