Cases
Teknosa Drives Omni-Channel Growth Using Meta’s Conversions API (CAPI)
Challenge:As a leading electronics retailer in Turkey, Teknosa faced the increasing difficulty of accurately measuring the impact of digital ads on both web and physical store sales. With evolving data privacy regulations and the decline of browser-based cookies, they needed a more robust way to track customer journeys and optimize their advertising spend without losing valuable conversion data.
Approach:Teknosa implemented Meta’s Conversions API (CAPI) to create a direct, server-to-server connection between their marketing data and Meta. This allowed for more reliable data sharing compared to traditional browser-based pixels. By combining this with Offline Conversions, Teknosa was able to connect the dots between users who saw an online ad and subsequently made a purchase at one of their physical retail locations.
Partnering with SEM:Teknosa collaborated closely with their digital agency partner, SEM, to navigate the technical complexities of the integration. SEM played a crucial role in managing the data flow, ensuring high match quality for events, and refining the campaign strategy based on the more accurate data insights provided by the CAPI setup. Their expertise ensured that the transition from browser-only tracking to a hybrid model was seamless and effective.
Results:The implementation of the Conversions API led to significant performance improvements: Increased Data Accuracy: A 14% increase in attributed conversions compared to browser-only tracking. Improved Efficiency: A 7% decrease in Cost Per Acquisition (CPA). Higher Returns: A 15% increase in Return on Ad Spend (ROAS). Omni-channel Clarity: Better visibility into how digital campaigns directly influenced offline sales, strengthening their overall retail strategy.