Cases
Luxury Retail Redefined: Beymen Drives Growth with Microsoft Advertising
Challenge:As a leading luxury retailer in Türkiye, Beymen faced an increasingly competitive regional market. Their primary objective was to expand their digital reach and boost revenue while maintaining cost-effective growth strategies. They needed to find a way to engage high-value customers more efficiently than traditional methods allowed.
47%
Increase in total clicks
12%
increase in total conversions
Approach:Beymen expanded its strategy beyond standard Search ads by activating Microsoft Audience Ads through InMobi Advertising. This allowed them to reach high-intent users across Microsoft’s ecosystem, including MSN, Outlook, Bing, and Edge. The strategy focused on precision targeting of specific cohorts interested in premium apparel, beauty products, and luxury gifting, ensuring the brand engaged with users throughout the entire purchase funnel.
Partnering with SEM:The collaboration with the digital marketing agency SEM was crucial for execution. SEM utilized a data-driven approach to combine Search and Audience Ads effectively. By leveraging Microsoft Advertising’s diverse offerings, SEM ensured that Beymen’s campaigns were both impactful and efficient, reaching the right audiences at the most opportunistic moments to drive conversions.
Results:The strategic pivot led to significant improvements in both reach and ROI: 47% increase in total clicks. Achieved a cost-per-click (CPC) 3.7x lower than the average. 12% increase in total conversions. 7% growth in overall purchase revenue.