Cases
Multinet Up & SEM: A Strategic Collaboration for SEO Excellence and Organic Growth
Challenge:Multinet Up faced the need to enhance its online visibility within the highly competitive corporate services sector. The primary obstacles involved strengthening its position in organic search traffic, improving user experience, and establishing a more authoritative presence through informative content.
98%
Surge in Total Leads
36%
Increase in Organic Traffic (Q2)
400%+
Increase in Clicks for Useful Tools
Approach:A multi-layered SEO and content strategy was implemented, focusing on three main pillars: Content Strategy: Expanding the blog scope to topics like HR and e-commerce, implementing Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles, and creating interactive tools like a VAT calculator. Technical SEO: Utilizing structured data (schema markup), strengthening internal linking, and prioritizing Core Web Vitals and H-tag hierarchy. Backlink & PR: Building authority through high-quality backlinks from HR and business platforms, and leveraging a “Broken Link” strategy to replace dead links on industry sites with Multinet Up content.
Partnering with SEM:In 2024, Multinet Up partnered with SEM to execute a comprehensive SEO strategy. This collaboration focused on aligning high-quality, authoritative content with organic search trends, allowing the brand to gain a competitive advantage through expert analysis and technical optimization.
Results:The partnership delivered significant growth across all key performance indicators: 36% Increase in organic traffic during Q2. 27% Rise in impressions, significantly boosting search visibility. 98% Surge in total leads across all products since January 2024. 64% Increase in engagement per session, indicating higher user interaction. 400%+ Increase in clicks within three months for interactive tools like the VAT calculator.