Maximizing Brand Impact: LC Waikiki's AI-Driven Success in Kazakhstan

Cases

Maximizing Brand Impact: LC Waikiki’s AI-Driven Success in Kazakhstan

Challenge:LC Waikiki aimed to expand its business footprint in Kazakhstan by sustaining high awareness among parents. The brand also sought to increase awareness and brand preference scores specifically among young adults.

74%

Decrease in CPM

15%

Increase in sales versus last year

9.6%

Ad recall lift

Approach:To maximize reach, the brand utilized “Video reach campaigns 2.0” to leverage AI-based format fluidity. This strategy allowed LC Waikiki to deploy a mix of YouTube formats, including bumper, skippable, in-feed, and Shorts. The goal was to assess the efficiency of diversifying formats to reach selected audiences.

Partnering with SEM:LC Waikiki collaborated with the agency SEM to execute this campaign. By using Google’s most up-to-date advertising technologies and measurement models, the partnership focused on driving global business goals and platform-based growth.

Results:Efficiency and Reach: The campaign achieved five times more reach than initially planned with a 74% lower cost per thousand impressions (CPM). Brand Lift: There was a 9.6% lift in brand ad recall within the Kazakhstan market. User Acquisition: The extensive reach of the Shorts format helped attract tens of thousands of new users to the website. Sales Growth: Ultimately, LC Waikiki Kazakhstan reported a 15% increase in sales volume compared to the previous year.