Cases
LC Waikiki Boosts Shorts View Rates by 250% Through the Power of YouTube Creators
Challenge:LC Waikiki (LCW), a major fashion retailer, was seeking innovative ways to go beyond its existing marketing strategies. The primary goal was to drive online sales and improve brand perception by reaching audiences more effectively during their session-focused fall/winter campaigns.
75%
Higher ad recall
250%
Higher view rate for Shorts
15%
Higher CVR
Approach:The brand adopted a full-funnel strategy by utilizing “partnership ads” to leverage the native reach of YouTube creators. They selected five creators popular with their target audience and adapted fashion-focused messaging specifically for the YouTube environment. This approach integrated Video View, Video Reach, and Demand Gen campaigns to capture interest at every stage of the customer journey.
Partnering with SEM: Working alongside agencies SEM and Das Space, LCW prioritized high-quality sessions through YouTube’s partnership ad format. They didn’t just launch the campaign; they rigorously measured the results against traditional TV commercials (adapted for digital) and standard social media campaigns to ensure the effectiveness of the creator-led content.
Results:The collaboration yielded significant improvements across all key performance indicators (KPIs): 250% higher view rates for YouTube Shorts. 75% higher ad recall, significantly boosting brand awareness. 15% higher conversion rate (CVR) compared to previous benchmarks. A Return on Investment (ROI) that matched or outperformed traditional TV ad copies used in digital spaces.