Cases
XSide x TikTok: Driving Brand Equity via #okulkombini
Challenge:The primary business goal was to increase brand equity during the highly competitive “Back to School” season. XSide needed to find a way to authentically inspire and engage the Gen Z audience and the unique FashionTok community.
+9.2%
Search Lift
+4%
Ad Recall
+8.1%
Purchase
Approach:XSide executed a multi-dimensional strategy to capture the youth market: Media Perspective: Utilized high-impact tools like Sponsored Mission HTC (Hashtag Challenge) and in-feed auction ads to maximize reach. Creative Perspective: Partnered directly with TikTok creators to showcase authentic and trendy campus outfit ideas, ensuring the content felt native to the platform.
Partnering with SEM:From a measurement perspective, the campaign focused on driving incremental traffic and brand interest. The collaboration aimed to generate significant page views from search engines and create a measurable positive shift in consumer perception.
Results:The campaign delivered impressive growth across the full marketing funnel: +9.2% Search Lift: Significant increase in organic brand searches. +4% Ad Recall: Improved brand memorability among the target audience. +8.1% Purchase Intent: Strong growth in the likelihood of users to buy XSide products.