Cases
Boyner Increases New Customers by 240% Using Performance Max
Challenge:Boyner, a leading retailer, faced a decline in the Lifetime Value (LTV) of newly acquired customers, which was falling short of their targets. Existing strategies were struggling to attract high-value shoppers and maintain a consistent acquisition rate, limiting the brand’s ability to expand its customer base effectively.
310%
Increase in LTV
240%
Increase in new customers
20%
Lower cost per NCA
Approach:The retailer boosted customer value by utilizing Performance Max with New-Customer Acquisition (NCA) goals combined with high-value optimization. By integrating first-party data audiences, Boyner targeted potential shoppers with higher spending habits, aiming to acquire more valuable customers at a lower cost.
Partnering with SEM:SEM supported Boyner throughout the process by implementing the strategy and meticulously tracking the performance results to ensure the optimization goals were met.
Results:The high-value NCA strategy yielded significant growth across key metrics:240% increase in new customer acquisition.310% increase in Lifetime Value (LTV).20% lower cost per NCA.13.8% drop in overall cost-per-acquisition (CPA).