Cases
LC Waikiki bridges the gap between branding and incremental sales with Demand Gen
Challenge: Ready-to-wear fashion company LC Waikiki has consistently invested in brand-building activities. Yet the company sought to demonstrate the tangible impact of these efforts on sales. The launch of its new denim line presented an ideal opportunity for LC Waikiki to measure this connection and showcase how brand building could translate into sales success.
23%
Decrease in session costs
188%
Increase in sessions
4%
Improvement in performance ROI
Approach: LC Waikiki strategically implemented a Demand Gen campaign to boost sales for its denim collection by focusing on driving high-quality traffic to its website. The company’s approach involved developing creatives with excellent ad strength, including both image and video formats. It also implemented custom intent audiences to effectively target denim seekers, and it optimized bids for add-to-cart conversions to ensure high- quality sessions and maximum sales outcomes.
Partnering with SEM: SEM supported LC Waikiki’s campaign with strategy development, audience segmentation, and campaign optimization to improve traffic costs and drive sales.
Results: LC Waikiki saw its Demand Gen campaigns drive a 188% surge in sessions, while dropping session costs by 23% for the denim launch, leading to a 4% ROI improvement.