Cases
Beymen achieves a 301% increase in new customers with Performance Max
Challenge:Beymen, a leading luxury retailer in Turkey, has a loyal customer base; however, it faced the challenge of a notably low number of new customers. One of company’s key goals for 2024 was to significantly increase customer acquisition. This focus on attracting new shoppers was essential for Beymen to continue its growth and maintain its position as a leading luxury retailer.
194%
Increase in revenue
301%
Increase in new customers
73%
Lower cost per NCA
Approach:Beymen began by implementing new customer and lifetime value (LTV) integrations with its customer database layers on the website through Google Tag Manager and data-driven techniques. For campaigns started in January 2024 with potential for acquiring new customers, the company activated the “bid higher for new customer acquisition” setting, followed with Performance Max campaigns targeting “Only New Customers.”
SEM supported Beymen by integrating new customer value evaluation and implementing the campaign Strategy.
Results:New customer acquisition technology drove a 73% reduction in costs and a 301% increase in new customers acquired with nearly the same budget. “Bid higher” campaigns saw a 194% increase in revenue from new customers, contributing to 28% overall revenue growth. This yielded a 38% increase in incremental revenue and 29% return on ad spend (ROAS) improvement.