Vichy – Our Success Stories – SEM - Data Driven Marketing
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Our Success Stories

Vichy

Increase trial of the new Mineral 89 via Lead ads sampling strategy.

,Gizem Çeltekli, Senior Product Manager, Vichy

“Facebook Lead ads became the right target platform to reach our targeted consumer. We were able to show relevant messages and visuals cost-effectively. This ad format provided meant our target consumer was able to try our product in a short period, which brought product visual related sharing on social media and product review comments on our website, together. With Lead ads, we actualised the brand objectives and created interaction with the right consumers directly.”

The campaign objective is to launch a new product and the brand aimed to send sample products to the most related target audience. Our campaign strategy is built on marketing funnel, and for lead campaign so we targeted 3 sec. video viewers in Awareness phase. We had 1500 product samples at the beginning of the campaign and aimed to distribute them. As a result of the campaign, we achieved our 1500 leads goal at very low cost in a very short time interval. This result also indicates that using remarketing audiences makes ad performance more efficient.

The campaign strategy was built on marketing funnel, and for Lead ads campaign Vichy targeted 3 sec. video viewers in the Awareness phase. As a result of the campaign, we achieved our 1500 leads goal at a very low cost in a very short time (just less than 4 days!) This result also indicates that using remarketing audiences makes ad performance more efficient.

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