Vestel is among the biggest technology companies not only in Turkey with its domestic production, but also in the world. The operations of Vestel, which started in 1984, continues under Zorlu Holding since 1994. With a total of 23 companies of which 16 are outside Turkey, Vestel Group of Companies offers a wide range of products in consumer electronics, white goods, digital products, information technologies, LED lighting, and defense. Exporting to 154 countries and one of the top three manufacturers of white goods category in Turkey, the brand wanted to boost sales of white goods.
(from left to right) Esra Nadar - Marketing Communication Responsible, Feza Turunçoğlu Erim - Marketing Communication Group Manager, Selim Alp Çelebi - Digital Media Planning & Buying Specialist
We made optimization with the ROI analysis through the store visit measurement system offered by Google. In addition to this, we were able to track the conversion rate of the consumers we directed to our stores through Location Extensions. Positive results of this project will be a guide for Vestel, which has an intensive sales strategy for other sales campaigns.
In April when the communication was made, the growth in triple set purchases was 43% compared to last year.