This month's success story is from Facebook Global! Nissan has sold more than 160 vehicles through Facebook ads with the cooperation of SEM. This campaign has entered into the history of Facebook as the most effective campaign made with the Lead Ads model. In addition to this, Facebook COO Sheryl Sandberg has specifically mentioned about this success story, which has received a great deal of global attention, at Facebook Q2 2016 Earnings Call.
Emre Özocak, Nissan Marketing Manager
After the excellent results received in the SUV Family campaign, Facebook Lea Ads has become an important part of our media marketing mix. Lead Ads has created a way to reach our customers directly in the marketplace with its simplicity, multiple targeting options, and the efficient link between brand and target group. Looking at short-term sales, Lead Ads has become a much more productive model than the others.
The ads started in October 2015 continued for 5 months. As a result of this campaign, 80% of the target mass of 7.2 million was achieved, and a total of 5.8 million users were reached. As a result of the ad campaign, 20,905 forms were collected and a total of 160 vehicles were sold.
The cost of publishing the ads was 2.1 times lower than the cost of other channels, while the cost of forms was 9.3 times less than the other online channels.
Facebook's Lead Ads model allows users to fill out the forms without visiting the brand's website. In this ad campaign with Nissan, Nissan's call center sold 160 vehicles by reaching out to potential customers filling out forms through the Lead Ads model.
Nissan has sold more than 160 vehicles through Facebook ads with the cooperation of SEM.