M.A.C Cosmetics – Our Success Stories – SEM - Data Driven Marketing
Our Success Stories

M.A.C Cosmetics

M.A.C Cosmetics, the leading brand in the luxury makeup industry, offers products in makeup, skin care and perfume categories both in its stores and on online. The brand has a customer-focused perspective and nourishes by the insights gained in the process of creating both trendy and innovative products by listening to changing expectations. M.A.C has launched a successful cooperation with Merve Özkaynak, the owner of largest channel in beauty and style category of YouTube Turkey with approximately 1,5 million followers, and with the media agency SEM as a first in Turkey.

Alev Selbes, M.A.C Digital & Consumer Engagement Manager & Tuğba Çeteğin, M.A.C Marketing Manager

During the Ramadan period when there is a decrease in traffic and sales in the market, we had a successful YouTube campaign where we had an increase in sales and traffic, as well as a very good mention rate and interaction increase in the social media. This campaign will also guide us in our future marketing strategy.

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Aiming to become a guide in the beauty and fashion sectors, M.A.C has decided to develop a project with the YouTube content producer Merve Özkaynak.