M.A.C Cosmetics, the leading brand in the luxury makeup industry, offers products in makeup, skin care and perfume categories both in its stores and on online. The brand has a customer-focused perspective and nourishes by the insights gained in the process of creating both trendy and innovative products by listening to changing expectations. M.A.C has launched a successful cooperation with Merve Özkaynak, the owner of largest channel in beauty and style category of YouTube Turkey with approximately 1,5 million followers, and with the media agency SEM as a first in Turkey.
Alev Selbes, M.A.C Digital & Consumer Engagement Manager & Tuğba Çeteğin, M.A.C Marketing Manager
During the Ramadan period when there is a decrease in traffic and sales in the market, we had a successful YouTube campaign where we had an increase in sales and traffic, as well as a very good mention rate and interaction increase in the social media. This campaign will also guide us in our future marketing strategy.
Aiming to become a guide in the beauty and fashion sectors, M.A.C has decided to develop a project with the YouTube content producer Merve Özkaynak.