Display related video ads underneath the main asset for a full screen takeover while a user’s device is held vertically
of Channel subscription coming from extensions
CTR
click to related videos
Ayşe Nur Dağgeçen, Group Product Manager
“YouTube is a great platform to create brand impact for our brands and engage our customers thanks to new cutting edge ad technologies.”
The Challenge
Maybelline wants to strengthen their already established strong position in the foundation category via one of their foundation pillar Affinitone.
The Approach
Related video extension to merge campaign based & always on approach by creating simultaneous awareness & consideration. Utilize from Makeup in the City help foundation videos to create brand impact. Also drive users to additional related videos from in-stream ads and lead to new user acquisition and uplift in engagement for the channel.
The Result
● How-to videos drove further engagement with 5.2% CTR vs. 0.4% benchmark in beauty
● 55% of channel subscriptions came from related video extensions during campaign period
● Related video extensions had a positive impact
on Brand Lift Performance 24% uplift in Ad Recall, 5.9% uplift in Consideration and 4.4% uplift in Awareness
How-to videos drove further engagement with 5.2% CTR vs. 0.4% benchmark in beauty
PREVIOUS