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LC Waikiki & SEM & Google - First Party Data Case
*Results obtained during the campaign period from December 2023 to January 2024.
LC Waikiki boosts ROAS by 39% with full-funnel 1PD integration
39%
Increas in ROAS
64%
Higher conversion rate
36%
Decrease in CPA
LC Waikiki is the leading fashion retailer in Turkey, known for its extensive product range. Due to evolving privacy standards and the power of the new cookieless world, LC Waikiki decided to adapt to the new privacy landscape by making the most of its first-party data (1PD) and AI-powered Google solutions.
Thanks to DDA, there is currently 80% ROAS increase / 54.09% CPA decrease / 27.41% CR increase in results for the same period.
LC Waikiki took advantage of its strong 1PD to maximize sales and revenue. It used App campaigns to boost sales during seasonal periods and remarketing lists for Search Ads (RLSA) to retarget previously interested users and increase conversions. On YouTube, it also told its brand’s visual story, highlighted winter products, and reached potential customers.
LC Waikiki’s key media and data partner Opportune used Google Analytics 4, BigQuery data, and other external tools to enrich its full-funnel campaign structure with new, automated customer match lists.
With the integration of 1PD, LC Waikiki enhanced its campaigns, improved user experience, and boosted conversions. As a result, it drove a 39% increase in return on ad spend (ROAS), a 64% increase in its conversion rate (CVR), and 36.1% decrease in cost per acquisition (CPA).
“The project helped us better understand the importance of first-party data and how automation can make campaigns more efficient and effective. We were able to develop campaign structures that align with the behavior model of the target audience.” –Berkan Şişman
“By using the Full funnel campaign strategy approach and using 1st party data to better understand the target audience, we gained a deeper insight into the interests, behaviors and buying habits of the target audience. This insight allowed us to develop more effective campaign fictions that match the behavioral model of the target audience.” –Buse Betoner Öründü
*Results obtained during the campaign period from December 2023 to January 2024.