LC Waikiki – How did we achieve a 35% increase in-store visit engagement for LC Waikiki?

LC Waikiki is a fashion retailer offering men’s, women’s, and children’s clothing in more than 50 different markets. They wanted to reach their customers to raise awareness of their new Autumn/Winter season collection. We, as an opportune, assisted LC Waikiki in setting up and monitoring their Performance Max campaigns. On top of the branding campaigns, we tested Performance Max campaigns with offline objectives to increase retail store traffic and sales of the new collection. Additionally, we used store-centered creatives to feed the campaign with as many store locations as possible.

With the Performance Max strategy for store objectives, LC Waikiki achieved a 35% increase in the store visit engagement rate and an 80% lower cost per store visit compared to the account average. Following these strong results, LC Waikiki continued to use Performance Max throughout the year to maximize the in-store sales impact.