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LC Waikiki & SEM & Google - Consent Mode Case
*Results obtained during the campaign period from November to December 2023.
With advanced consent mode integration for LC Waikiki, we boosted commercial conversions by 60%.
59.53%
Increased in conversions (Turkey)
48.4%
Increased in conversions (abroad)
Digital marketing in the retail sector is governed by stringent rules and regulations, particularly in areas like GDPR. As such, LC Waikiki (LCW) needed to strike a delicate balance between successfully delivering personalised digital experiences that drive sales, while recognising and adhering to each user’s preferences. A groundbreaking step was needed – to seamlessly integrate technological innovations, with ethical considerations.
The LCW & full experienced Opportune data team harnessed tools like Google Consent Mode and Google Tag Manager 360, to develop an entirely new digital marketing strategy. This fresh approach also prioritised user convenience by implementing intuitive methods for consent management – empowering individuals to effortlessly control their data. Alongside that, the business enhanced its data collection practices too, ensuring accuracy while respecting user choices.
Opportune’s specialist team of digital experts use next-generation marketing technologies to help brands connect with their audiences and achieve sustainable growth.
The new strategy achieved a highly-impressive 59.53% uplift in conversions for Turkey and 48.4% uplift in conversion for abroad – reflecting a significant leap forward in retail digital marketing for the business, and proving how the right blend of technology, expertise and ethical considerations can deliver exceptional results.
*Results obtained during the campaign period from November to December 2023.