With the campaign #ÜşenmeÇıkar on YouTube, Garnier has achieved a 22,9% increase in the buying tendency for Micellar product.
Murat Nur Çolakoğlu - Senior Project Manager
Trademark of the product has become the correct road map for us when we looked at the target audience of Garnier Micellar Makeup Cleansing Water and bi-phase. Considering the success of this campaign, we see the integrity of both the strategy of our company in digital and the digital and creative plan we created for this campaign. As a company, we are planning target audience rather than digital media planning. We are using 100% Programmatic for this. We combine the advantages brought by Double Click to us with the richness of Youtube.
Garnier wanted to use the success of the YouTube channel "Make-up in the City" of Maybelline, another brand of L’Oreal, to promote a new product of the company. We are listening to the insights and success stories achieved with Remarketing, Similar Audiences, Interest Category etc. targeting strategies and Bumper ads by effectively using the YouTube channel from the team preparing video contents telling about the outstanding features of the Garnier Micellar perfect make-up cleansing water together with the YouTubers Cansu Yeğin and Cansu Akın and the make-up artist Alp Kavasoğlu.
55% increase in ad recall 22,9% increase in buying tendency 100% Increase in Garnier Micellar searches