Carvak – How did we achieve 253% increase in conversions and 72% lower CPA for Carvak Turkey?

Carvak is a brand aiming to change how used vehicles are bought and sold in the automotive sector. Carvak Turkey wanted to increase its sales and the number of high-quality potential customers while maintaining or reducing the Customer Acquisition Cost (CPA). Additionally, there was uncertainty about which keywords would yield high-quality leads or sales and purchases.

We combined the power of Smart Bidding with a broad match and decided to conduct a broad match experiment. Instead of using exact and phrase-match keyword types, we allowed Google’s artificial intelligence to discover new search terms and expand its scope. With this approach, we aimed to significantly reduce costs while also significantly increasing conversions.

The experiment yielded significant results. With this broad match approach, Carvak observed a 253% increase in conversions and a 72% decrease in CPA. We also applied Carvak’s broad match to its original campaign. With the solution we implemented, we elevated its broad match for its general campaigns in other countries.