Turkey’s leading department store promoted its app with Facebook and Instagram dynamic ads, resulting in 7,202 app installs in one week.
decrease in cost per install (from 5.69TL to 1.25TL)
increase in user retention rate
increase in app installs
Alper Boyer Digital Marketing Manager, Boyner
Facebook is a very powerful tool for customer acquisition, offering optimum costs. After using dynamic ads, we have been acquiring nearly 4X more app installs and have increased retention rates by 15% over a 30-day period. Due to these great results, we now allocate 80% of our install campaign budget to Facebook every month.
Finding new customers with dynamic ads
Boyner wanted to boost installs of its shopping app, so it worked with media agency SEM to create dynamic ads targeted to men and women aged 18–44. The ads used the app install objective and ran on Facebook, Instagram, Messenger, Instagram Stories and Audience Network.
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Boosting app installs with Facebook and Instagram dynamic ads