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SEM Case
*Results obtained during the campaign period from January 2022 to March 2022.
With enhanced conversions for Beymen,
we boosted YouTube conversions by a third
33.3%
Increased conversions via Video Action Campaigns (VAC)*
4.26%
Higher conversions via search*
At Opportune, we set up enhanced conversions through Google Tag Manager. For the company’s primary purchase conversion, we utilized hashed email addresses. Google then matched this data with its internal sign-in graph. This assisted in bridging conversion gaps due to browser restrictions and cross-device conversions.
Using enhanced conversions for Beymen, we achieved significant gains. Specifically, in YouTube conversions, we boosted the conversions of video action campaigns (VAC) by a third.
*Results obtained during the campaign period from June 2022 to July 2022.