Beymen – How we increased conversions by a third, with consent mode?

Opportune is a leading global advisory firm that offers clients advanced solutions in cyber security, data analytics & marketing technologies, cloud & technology services, and digital transformation products.

Beymen, one of our luxury store chain clients in Turkey, was experiencing a decline in conversions. In the ever-changing world of digital marketing, a major challenge arose: how to carefully navigate the intricate terrain of user consent and data protection. With the introduction of new rules and a series of other stringent measures, the regulatory landscape had become more difficult.

Using consent mode, we successfully harnessed privacy-preserving conversion modeling to bridge the measurement gaps caused by heightened user privacy concerns, effectively maintaining our ability to optimize marketing campaigns and achieve business objectives.

Our technique and integration were executed with a level of excellence that exceeded even our loftiest expectations. We witnessed a remarkable 24% uplift in modelling conversions. Conversion rates surpassed all forecasts, unveiling a treasure trove of digital success. This was not just a victory; it was a triumph of technology, strategy, and ethics converging to redefine the very essence of digital marketing.