Marketing Mix Modeling (MMM)
Effective Marketing Mix Modeling ( MMM ) with Google Meridian
In today's marketing landscape, it's more crucial than ever to measure which channels are most effective, where to allocate your budget, and the true return on your investments. That's where Google's revolutionary open-source marketing modeling tool, Meridian, comes into play. At SEM, we've integrated this powerful tool into our processes with our 30+ experienced analytics team, providing data-driven, optimized, and future-ready marketing strategies, particularly for our clients in the Investment, Retail, and FMCG sectors.
What Can You Do with Meridian?
- Real-Time Data Analysis: Consolidate your online and offline marketing channel performance on a single platform and make informed decisions with instant insights.
- Budget Optimization: Identify which channels deliver the highest ROI and maximize your marketing investments by efficiently allocating your budget.
- Predictive Modeling: Leverage past data to forecast future campaign performance and develop proactive strategies.
- Personalized Analyses: Customize Meridian to fit your unique needs thanks to its open-source structure and gain tailored insights.
- Incremental analysis: See the impact of budget increases or decreases in a channel on your overall performance by using incremental experiment results.
- Non-Media Factor Analysis: Calculate the impact of factors like promotions or discounts on your performance, along with your marketing budget.
- Sectoral Expertise: Benefit from our in-depth knowledge of the Investment, Retail, and FMCG sectors with our customized solutions.
While Meridian is a robust tool, it may not reach its full potential without proper implementation. This is where SEM steps in:
- Expertise and Experience: Our 30+ expert analytics team, specializing in Meridian and MMM, delivers tailored insights by analyzing even the most complex data.
- Sectoral Depth: We optimize your marketing strategies with our extensive experience, especially in the Investment, Retail, and FMCG sectors.
- Data Integration: We provide a holistic view by seamlessly integrating your diverse data sources (Google Analytics, CRM, etc.).
- Strategic Consulting: We not only perform analyses but also develop customized marketing strategies based on the insights we gather.
- Continuous Optimization: We ensure you achieve the best results by continuously monitoring and optimizing your campaigns.
- Technological Superiority: We stay ahead of the curve by keeping up with the latest innovations in the digital marketing world, always providing you with the best service.
To empower your marketing strategies with a data-driven approach, find clear answers to "What is MMM?" and "What is Meridian?", and gain a competitive edge, contact SEM. Our expert team in the Investment, Retail, and FMCG sectors will explain how to integrate Meridian into your business processes and maximize your marketing investment returns with customized strategies.