SEM focuses on the user rather than the channel in digital marketing works. Ads and campaign strategy are customized taking into account the past behavior of the user in all visited channels and the user's place in the marketing cycle. In this way, potential customers always see the right campaign message and the likelihood of their action increases.
With SEO works and AdWords ads, the users are directed to the products and pages related to their search queries
On pages visited, users see display ads related to the relevant content or their fields of interest
Ads, which are related to users' fields of interest and the content they share, direct the users to the relevant products and pages
Kullanıcılar, ziyaret ettikleri sayfalar ve paylaştıkları içeriklerle alakalı görsel reklamlarla karşılaşırlar
When visiting a website, users' behaviors are examined in detail and divided into different groups. When users do not perform the desired action, they see ads that are customized for themselves in all the channels they visit on the internet based on the groups they are affiliated with using remarketing setups.