Welcome to the March 2019 content of our “Google Analytics 360 & Google Marketing Platform Updates” series, which we share with you every month about the innovations in Google Analytics 360 & Google Marketing Platform products.

What is happening in the world of Google Analytics, Google Tag Manager and Google Data Studio? What innovations are waiting for us in the upcoming period?

On the blog following the answers to all these questions.Welcome to Google Analytics 360 & Google Marketing Platform Updates blog series and leave you with the March 2019 updates.

 

Google Analytics

Analytics Intelligence – Automated Insights

Automated Insights automatically notify users about new insights that we find by displaying them in the Intelligence section on the right side of Google Analytics interface.

How it works?

These insights range across a wide variety of use cases such as;

  • Identify user segments that are behaving differently from the average user
  • Identify anomalies in certain segments and dimensions
  • Inform about page loading/speed issues
  • Identify Google Ads with high conversion
  • Recommend other Google Analytics features
  • Provide e-commerce specific insights

Enablement

Launched

 

Cross-device Conversions added to Analytics goals / transactions import to Google Ads

This feature will add incremental cross-device conversions to the existing same-device conversions in the Google Analytics goals / transactions export to Google Ads if the customer has Google Signals enabled (see full list of requirements below).

Requirements

 Enablement

  • Launching via percentage rollout began mid-March, aiming to fully roll out to all Analytics properties by April 1 (tentative date).
  • After full launch, any properties that enable Google Signals will automatically see cross-device conversions included in the Analytics conversion export to Google Ads

Resources

Help Center Article

 

Google Tag Manager

Scroll Depth / YouTube Tag Trigger Update

Scroll Depth trigger and YouTube trigger in Tag Manager will now feature a new menu option that will allow users to specify when a trigger should start listening for relevant interactions including “Window Load (gtm.load)”, “Container Load (gtm.js)” or DOM Ready (gtm.dom)”.

Enablement

Launched

Help Center Article

Scroll Depth Trigger

YouTube Tag Trigger

 

Google Data Studio

In Data Studio reports, which combine multiple data sources in a single environment and simplifies data visualization, new updates are full of innovations that reduce your workload and save time for analysis and interpretation.

Data Studio has released more than 12 new updates since January 2019. The updates offered this month are as follows;

  • Embedded Video Feature
  • Rolling Dates
  • Get a Report Link
  • Scheduled email
  • Version History

Embedded Video Feature is an update to be written about the Data Studio reports you have prepared, together with the visual promoters and the points that are not understood in the report, which are intended to make them more understandable by supporting them with educational videos.

  • Rolling dates is a new feature that allows you to review reports in a periodic date range beyond the existing Data Studio date settings. For example, just select the day / week / quarter of the period you want to go from the customized area instead of manually selecting and selecting the days to compare the period before 90 days.

  • While sharing the report with Data Studio, it was announced that the report link sharing will be available in March in a version with a filter view as in the example above. In a Data Studio report containing any filter structure, after clicking the “Get a report link” button, if the report “Link to your current report view” option is checked, the share link for the report in the filtered content will be copied. In the transmitted report, the loss of time to repeat filters and segmentation will be eliminated.

  • Data Studio reports, which need to be checked periodically, will be automatically sent to the designated people in a certain period of time with Data Studio users in March. When the “Schedule email delivery” button is clicked, the recipient name, the start date and frequency of the report submission are determined and the required frequency is sent to the designated persons and the related reports are saved.

  • The version history feature is an update designed to meet the needs of users as a feature where recovery operations can be recovered in the Data Studio report. When the “File” tab is clicked on the top left side and after, “See version history” tab is clicked, the changes made to the corresponding Data Studio report will appear in the menu on the right. When these views are clicked, the view of the report in that version will appear, and the “Restore this version” button can revise that version which one is selected.

Help Center Article

 

This is the Google Marketing Platform innovation in March. Feel free to leave a comment if you have any innovations you want to add or share.

For more information about Google Analytics 360 and Google Marketing Platform products, you can reach us at iletisim@semtr.com and follow our social media accounts below to be informed about our current blog posts.

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